Google’s Black Founders Fund announces 30 recipients

The 30 Black-led startups receiving funding include 20 from the UK

Google for Startups has announced that thirty tech businesses across Europe will receive grants from its Black Founders Fund.

The fund, that follows Google’s “$175million global investment towards economic opportunity for Black business owners” is designed to support Black-led tech startups who are disproportionately affected by lack of fair access to venture capital.

Google received nearly 800 applications, 600 of which were from the UK, which shouldn’t be surprising since less than 0.25% of VC funding went to Black-led startups in the last decade.

The recipients, which include 20 from the UK, are businesses from industries including healthcare, gaming, food, education and fitness; eligible applicants had to have one or more founders that self-identified as Black with a product already in market.

Each business with be given “up to $100,000 in non-dilutive cash awards – meaning that unlike most investments, founders are not giving up any ownership in their company.”

Funds will be distributed by OneTech, a London based organisation supporting underrepresented founders where each business will also receive “up to $220,000 in Google Ad Grants and Cloud credits; as well as an acceleration programme that includes leadership training, workshops, mentoring and access to a community of fellow founders with an ‘Ask Me Anything’ support network.”

The recipients are:

Rachael Corson & Joycelyn Mate, Afrocenchix (UK): safe and effective products for afro & curly hair
Christian Facey & Wilfrid Obeng, AudioMob (UK): provision of non-intrusive audio ads in games
Favour Mandanji Nyikosa Augmize (UK): claims, risk and policy management
Nicholas Kelly, Axela Innovations (UK): data-enhanced healthcare
Deborah Choi, Bosque (Germany): direct-to-consumer plant business
Tomide Adesanmi, Circuit Mind (UK): AI that designs electronics
Marie Assé & Karim Edson Bakoumé , Clustdoc (France): smart customer onboarding software
Tai Alegbe, Contingent (UK): AI platform which predicts, monitors and manages supplier risk
Nnamdi Emelifeonwu, Define (UK): Legal technology optimising contract drafting and reviewing
Danielle Lawrence, Freyda (UK): SaaS platform automating manual data entry and simplifying workflows
Bruno Mendes Da Silva, Heex Technologies (France): SDK for embedded architectures, APIs and a web platform
Kenny Alegbe, HomeHero (UK): an operating system for the home
Sait Cham, Hutch Logistics (UK): fulfilment and operating system for ecommerce brands
Keano Chang, iknowa (UK): Connecting property owners with tradespeople
Cynthia Wandia, Kwara (Germany): digitises the world’s financial cooperatives
Michael Musandu, Lalaland (Netherlands): using AI to create synthetic humans for fashion ecommerce brands
Nancy de Fays, Line (Belgium): hybrid cloud SaaS for creative pros
Elizabeth Nyeko, Modularity Grid (UK): AI platform that makes energy systems resilient
Charles Sekwalor & Oyin Solebo, Movemeback (UK): connecting hidden opportunities & talent in Africa
Erika Brodnock, Kami (Optimum Health) (UK): virtual support system for parents
Tolulope Ogunsina, Playbrush (Austria): digitising oral health care
Ben Camara, Remote Coach (UK) digitising personal training
Richard Robinson, Robin AI (UK): using AI to automate editing legal contracts
Ismail Jeilani, Scoodle (UK): a platform for education influencers
Ivan Beckley, Suvera (UK): virtual support service for long-term care
Chantelle Bell, Syrona Health (UK): digital health company
Jack-Hermann Ntoko & Jean-Cedric Bekale, TradeIn (France): a collaborative trade risk management platform
Clifford Ondara, Vanilla Steel (Germany): a digital auctions platform for excess steel
Anthea Marie Stephenson, Wild Radish (UK): delivering a consumer-facing cook-at-home service
Stephanie Nenta Mbianda, Xtramile (France): delivering one-click job ads

Marta Krupinska, Head of Google for Startups UK said: “The Black Founders Fund cements Google for Startups’ commitment to levelling the playing field for founders. While supporting underrepresented founders has been core to the community and support programs at Google for Startups since 2016, it’s so critical that we are now able to contribute funding as well as programming for a community who have consistently been over-mentored yet underfunded. I really hope that the rest of the ecosystem will take note of these excellent founders and follow suit.”

Ismail Jeilani, CEO and co-founder of Scoodle said: “The cash injection, especially at a time of COVID, is incredibly impactful. But for me, it’s a lot more than just the money. It’s access to the world’s best talent. Often the barrier isn’t around necessarily just the money, but it’s actually the smartest people that can give you the right advice at the right time. It’s getting tips and recommendations on where to find the best talent. On the tech angle, it’s one thing to have the cash available, but it’s having the advice to help us allocate that effectively. That’s obviously something money can’t buy.”

Nnamdi Emelifeonwu, CEO and founder of Define added: “Running a business is rewarding but not without its challenges, and particularly so if you’re a Black founder who historically hasn’t had access to the same level of funding support as their peers. Non-dilutive equity is the golden ticket for any startup and by providing this as part of the BFF initiative just shows how Google is prioritising the funding gap issue for Black founders. This is going to be really useful and couldn’t have come at a more apt time for us as we enter our next phase of growth. We’re really delighted that we were able to get it.

“The mentoring will also be really useful to us as we continue to grow. I’ve been fortunate enough to have great mentors in my personal and professional life and have seen the value of mentoring firsthand. In the startup world, it really does take a community as you can’t do everything on your own, so getting that support from the Google community will be invaluable.”

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