New technology created to improve the recruitment process on diversity job sites could ensure the best candidates apply, and show businesses that diverse recruitment is about talent and not box-ticking.
Using technology to drive diverse applications in early-stage recruitment is overdue; Golden Bees, a programmatic recruitment firm, is making this a reality. They announced a partnership with job site Yourvacancy Ltd that has deployed its technology across its LGBTJobs.co.uk, BMEJobs.co.uk, and Disabilityjob.co.uk sites. Clients include Sky, Red Bull, Bumble, and Sega.
The technology will meet growing demands for diversity-friendly job roles, where diverse applications are growing over 100% each month on some of these sites, according to a shared statement.
The technology ensures advertisements are “seen by the right candidates on the right sites at the right time” while “taking into account the diversity and inclusion strategies” of the businesses that have posted the jobs.
Aside from driving a greater volume of diverse applications to advertised jobs via automation, the technology will also improve the recruitment process by “adding an early-round of qualification,” which reduces the time spent on early CV analysis and makes the recruitment process more cost-effective.
Ravi Joshi, head of UK, Golden Bees, said: “Businesses now recognise the need to be proactive and look to technology to not only accelerate recruitment processes but improve them qualitatively as well.
“Technology such as AI has already shown how it can improve recruitment diversity by overcoming unconscious bias in human recruiters, but this takes such improvements one step earlier in the process by ensuring that businesses looking to increase their diversity can ensure their sourcing processes reflect this aspiration, whilst still ensuring the best quality candidates.”
Rory Haslam, Account Director, Yourvacancy Limited, added: “We are seeing a huge increase in interest when it comes to enterprises looking to improve the diversity within their workforce. The issue has been securing responses from these communities. We hope that our use of Golden Bees will mean that both companies looking to make the biggest impact with their diversity and inclusion strategies, and the very best LGBT and BAME talent will be brought together.”
Golden Bees’ offering could give employers more recruitment options while its qualification technology could ensure the brightest and best candidates from LGBT+, BAME, and disabled backgrounds apply for roles, proving to employers that diverse recruitment isn’t charity; it’s about sourcing the best talent for the job.
