You are an insurance start-up with a million things to consider: tax, governance, your client base and how to ensure you achieve your bottom line. It’s easy to prioritise a million and one things, but top of your list should be your people and their inclusion.

For an insurance business, people are your driving force. Whether it’s your employees, stakeholders or communities you want to serve, understanding who they are and their needs is paramount to success.

Here are 5 tips on how to drive inclusion and ensure diversity and equity are embedded to future-proof your insurance start-up.

1. Embrace digital inclusion: Ensure digital channels, such as your website, mobile app, and online services, are accessible to people with disabilities. This can include using alt-text for images, ensuring your website is navigable by keyboard and using high-contrast colours and larger text to help people with visual impairments.
2. Provide diverse language support: Ensureure your customers can access your products and services in their native languages. This can include translating your website and other marketing materials, providing multilingual customer support, and offering language preference options.
3. Implement flexible payment options: Offer various payment options that accommodate different financial situations. This can include payment plans, automatic payments, and the ability to pay with other payment methods, such as credit cards, debit cards, or online payment systems.
4. Train employees on diversity and inclusion: Provide diversity and inclusion training for your employees to help them better understand and serve diverse customers. This can include training on cultural sensitivity, unconscious bias, and inclusive language.
5. Offer products that meet diverse needs: Ensure that your offerings meet your customers’ diverse needs. This can include offering coverage for a range of life events, such as weddings, births, and adoptions, as well as coverage for different types of businesses and industries.

Implementing these inclusion tips will help future-proof your insurance business and provide an inclusive and accessible experience for all customers, which can help you attract and retain a wider range of customers and build long-term loyalty.