AXA UK partners with Hey Girls in the fight against period poverty

Hey Girls is on a mission to eradicate period poverty in the UK

AXA UK has joined with Hey Girls to eradicate period poverty in the UK. It will now provide free, environmentally friendly period products in all their female and gender-neutral washrooms to help end period poverty and remove the stigma around periods.

Following trials in AXA’s Teesside, Bristol and Bolton offices, which gained positive feedback from employees, the products will now be available throughout AXA’s UK offices, supporting employee wellbeing in a sustainable way.

​​​​​​​​​​​​​​Hey Girls, a social enterprise, aims to eradicate period poverty in the UK, aiming to make free period products in the workplace the norm. The product range is completely organic, vegan-friendly and biodegradable, all the way down to the packaging.

To further support, Hey Girls is built on a ‘buy one, give one’ model. For every order placed, Hey Girls will match and donate to people across the UK via food banks, community groups, schools and charities to support those who need it.

AXA is committed to promoting diversity and inclusion, with a robust agenda that goes beyond the Protected Characteristics of the Equality Act 2010. AXA will continue to embed an inclusive culture of respect and kindness, where everyone is welcome, enabling the business to be the best for its customers.

Zoe Ashdown, Head of People Engagement, Culture and Strategy, AXA UK, said: “We are very proud to be working with Hey Girls to help end period poverty and remove the stigma around periods. Supporting the wellbeing of our employees is a top priority, and we are pleased to offer this solution sustainably.”

“We are delighted to have AXA UK join us in our fights to end period poverty and introduce period dignity schemes across the UK. Providing their teams with free period products not only shows a commitment to their workforce but their support to make the UK a fairer place to live for all people who have periods. This is a very exciting partnership for Hey Girls, and we look forward to working with AXA as our fight continues,” Daisy Williams, Partner & Contracts Manager, Hey Girls.

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