#ShowUs grant seeks women, female-identifying and non-binary photographers

Getty Images, Dove and Girlgaze open the doors to a new visual landscape for women, female-identifying and non-binary creators

A grant worth $10,000 is now open to commercial photographers and videographers who are amplifying women, female-identifying and non-binary stories.

The #ShowUs grant will award US$5,000 each to two women, female-identifying or non-binary commercial photographers and videographers from around the world who are using their talents to create inclusive visual stories depicting authentic representations of women relationships.

The successful recipients will be invited to license their award-winning content through GettyImages.com and iStock.com at a 100% royalty rate and receive mentoring support and guidance.

Dr Rebecca Swift, Global Head of Creative Insights at Getty Images, said: “Beyond our mission to break visual clichés, Project #ShowUs has been about giving women, female-identifying and non-binary individuals a voice to self-represent. That mission is as urgent as ever, so we are proud to offer a new #ShowUs grant to support emerging artists in creating inclusive visual stories which drive a more diverse and representative visual landscape.”

Now open to applicants, the grant is part of Getty Images’ ongoing commitment to promoting diversity within creative commercial content and elevating the work and the voices of women, female-identifying and non-binary photographers and videographers as championed with Project #ShowUs.

Firdaous El Honsali said: “Project #ShowUs has been at the forefront of inclusion, giving space for diverse voices to tell their stories and show us their standard of beauty. The grant is an extension of this aim and I am excited to see the stories waiting to be told.”

Created in partnership with Dove and Girlgaze, the Project #ShowUs collection is a global library of images created by women, female-identifying and non-binary individuals devoted to shattering beauty stereotypes around the world, including ‘women relationships’.  


 A prestigious industry-leading panel will judge submissions. They include:

·       Firdaous El Honsali – Global Communications Director, Dove

·       Ronan Mckenzie – Photographer, Artist, Founder HOME by Ronan Mckenzie

·       Julie Ruiz – Award-winning creative & design director at VICE and member of the Girlgaze Network Creative Community 

Ronan Mckenzie said: “The power of your story being told in your voice is monumental. No-one sees the world the way you do or can express or translate what it is that you want to say other than you. You are important, you are valuable, and so as is your story, take ownership and stand strong in your expression, show us what the phrase ‘Women Relationships’ means to you.”

Julie Ruiz said: “I believe strongly in elevating the vision and voices of the diverse and underrepresented. I look forward to diving into the unheard stories and reflections of life that are genuine, honest and breaking the negative stereotypes of the past. It’s time for us all to see ourselves authentically reflected in the world. Show us your world; we want to see it.”

The winners will be selected based on their ability to execute a compelling commercial visual narrative of women relationships based on still images or video. The jury will consider the calibre of the portfolio, the project’s merit and the artists’ professional ability. The judges will also assess how the projects authentically represent women relationships and how the projects will help to change representation in the media and advertising.

Applicants are requested to conduct shoots safely and following local guidelines around social distancing. Judges will give particular consideration to photographers and videographers who are telling local stories of women in their communities.

The Getty Images #ShowUs Grant is part of Getty Images’ wider grants programme, which since its inception has donated over US$1.7 million to photographers and videographers around the world.

Applications will be accepted until Thursday 14th January 2021, at 11:59 p.m. EST. Entrants can apply online here.

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