Pinterest, the image sharing and social media service, has appointed Nichole Barnes Marshall as its new Global Head of Inclusion and Diversity.

She makes the move from US retail store chain Bath and Body Works, there, she was Chief Diversity, Equity and Inclusion Officer. In this past role, she led the cultural transformation of the brand via the integration of diversity, equity and inclusion (DE&I) programmes company-wide.

In her new role at Pinterest, Marshall will focus on leading the inclusion and diversity (I&D) strategy including integrating it into its people and business processes.

She will report to Christine Deputy, Chief People Officer at Pinterest and will partner with company Co-founder and CEO Ben Silbermann to help drive forward the adoption of strategies for workplace, culture and marketplace programmes and ensure accountability.

Marshall has an impressive track record of diversity and inclusion, both professionally and advocacy-based. She has over 20 years of experience in diversity, equity and inclusion and recruitment at major brands including Aon and IBM. She is also vocal on social justice issues including access to educational and economic opportunities for the underserved.

She is on several boards including National Urban League Diversity Advisory Board; Columbus Urban League; African American Leadership Academy; and United Way of Central Ohio.

Ben Silbermann, Co-founder and CEO at Pinterest said: “I’m excited to welcome Nichole as our new Global Head of Inclusion & Diversity to continue building a culture where all people feel heard and valued for the unique perspectives they bring to Pinterest.”

Marshall said: “Doing the important work of diversity, equity and inclusion is not just my occupation, it is my occu-passion. I’m excited to bring that passion and purpose to support all Pinployees and Pinners in fulfilling our mission of inspiring people to live a life that they love.”