Join the campaign for diversity in fashion

The fashion industry might talk the talk on diversity but where’s affirmative action? Join the Rebecca Weef Smith campaign for diversity in fashion

The fashion industry might talk the talk when it comes to diversity but where’s the affirmative action? Join Rebecca Weef Smith campaign for diversity in fashion as she takes inclusivity into her own hands.

Are catwalk shows truly representative? Do fashion ads feature models like you? Chances are if you’re a person of colour, over 40, a plus size, disabled or non-binary then fashion won’t reflect you. In 2019 that can’t be right. Yet many in the industry feel that the diversity question has been resolved.

The question is whether this is complacency or a slap in the face for progression. Either way, magazine editor, Rebecca Weef Smith is on a mission to turn the debate on its head and show the industry what inclusivity really looks like. But she needs support. 

Smith hopes to raise £2,000 to launch the first-ever celebration of diversity in fashion, which will be held on Sunday 17th February, coinciding with London Fashion Week. While not a criticism of the fashion industry, the aim is to encourage a mind shift that embraces people regardless of age, ethnicity or size; whether they have disabilities, are transgender, or transvestite. Smith will take her campaign to the streets, commandeering a bus from East to West London, to spread her message far and wide.

She says: “Fashion is for all. It’s not just the preserve of tall, skinny, young, white people with perfect cheekbones. It’s about freedom, fun and feeling good. Yet there’s still a baffling lack of imagination when it comes to casting models. Diversity is now just a tokenistic box-ticking exercise.”

Smith continues: “I find it frustrating and I know I’m not alone. I’m calling on all like-minded fashion lovers to join my campaign for change. Let’s put on our own fashion event where people from all communities and walks of life can come together in a riot of music, dancing and colour; dressed in their Sunday best. This will be one display of unity the industry can’t ignore. ”

Smith needs to reach her fundraising target of £2,000 by Monday 11th February. Help her move the diversity conversation up the fashion agenda.

Donate and find out more here.

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