Salesforce: 3 Ways To Improve Your Selling With Neuroscience

In this ebook we’ll walk through three actionable ways to apply neuroscience in your sales approach to drive customer satisfaction and impact.

Sales is often referred to as an art. And while there’s no doubt that effective sales requires masterful execution and creativity, that perspective is only one piece of the puzzle. This field is also a science. It can be systematic, methodical, and objective. Marrying the art of sales — relationship-building, communication, and empathy — with the science — human behaviors, patterns, and frameworks — will drive repeatable success.

The way in which sales professionals help customers undergo their digital transformation has many parallels with a psychotherapist treating a client. In both scenarios, the client has a significant challenge they need help unraveling.
The customer may need help to see the potential value — to understand how evolving their processes today will benefit their future.

It takes time, deep reflection, and perhaps overcoming some emotions and hesitations to break through and unlock progress.

There’s so much sales people can learn from behavioral science — the study of human behavior and how people make decisions in society. More specifically, neuroscience — how the brain impacts behavior and cognitive functions.

In this ebook we’ll walk through three actionable ways to apply neuroscience in your sales approach to drive customer satisfaction and impact.